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After the performance Cassie and 106 & Park were worldwide trending topics on Twitter and it received mostly mixed to positive reviews from various online media outlets.
Mitchell said that she was taking her time over the album because she is keen for "it to be something that people are going to respect".According to Bad Boy A&R Daniel 'Skid' Mitchell, rather than largely relying on the one songwriter-producer, the new album's mix of writers and producers, as well as her own co-write input, makes it a more personal record for her.Commenting on the number of producers on the album, Cassie said that she "collaborated with a lot of different producers and a lot of different writers, which was an amazing opportunity for me, because on my first album, one producer [Ryan Leslie] straight through...which was fun, but it was nice to experience other people." In 2008, Cassie made her film debut as Sophie Donovan in the dance film Step Up 2: The Streets, Cassie also sang the lead single "Is It You" to the Step Up soundtrack.Cassie also refers to herself as a "die-hard Janet Jackson fan", continuing to say "I'd love to emulate Janet Jackson's career—totally, Janet Jackson is an incredible and fantastic, from her moves to her voice".Cassie debut album was R&B and pop rock with urban and contemporary R&B styles, the album contained "looming synthesizer patterns" and "ice-cream-truck melody to give it a slightly twisted and threatening edge", as well as containing "flippant playfulness".During this time, Diddy heard "Me & U" in a club, and Leslie convinced him to partner his Bad Boy Records with Leslie's Next Selection imprint for the release of Cassie's debut album.